![]() |
Illustration: Makers Company |
As engagement levels at organisations remain challenging, Professor Rob Goffee of London Business School asks a pertinent question: why should anyone work here? He tells Reflect how organisations can become more authentic by using the DREAMS model
Gareth Jones and myself wrote a book called Why Should Anyone Be Led By You? which had a central recommendation: be yourself more, with skill. We asked what is different about you as a leader that will lift, inspire and motivate others. Executives who we worked with liked this idea, but many of them turned round and said, “I’ll be more authentic if I work in an authentic organisation.” The more people who said this to us, the more we paid attention: what did they mean when they talked about an ‘authentic organisation’?